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Saatva Mentorship Program Empowers BTECH Students Through Professional Dreamer™ Initiative
Saatva welcomed students from Queens Business Technology Early College High School (BTECH) to its Flatiron Viewing Room following a seven-week mentorship program focused on marketing, creativity, and professional development.
Working independently and alongside Saatva mentors, participating students developed original marketing campaigns from concept through presentation, gaining hands-on experience in strategy, branding, communication, and creative storytelling.
The program culminated with final presentations delivered to Saatva leadership, including Founder and CEO Ron Rudzin, showcasing thoughtful campaign development, polished execution, and strong creative perspectives from each student participant.
The day concluded with a celebratory lunch and certificate ceremony at Chief, recognizing the students’ accomplishments and growth throughout the program.
“These students brought tremendous creativity, curiosity, and professionalism to every stage of the program,” said Casey Jones, Director of Paid Media at Saatva. “Watching their confidence grow over the past several weeks was incredibly rewarding, and we’re proud to help create opportunities that expose young people to careers in marketing and business.”
“The level of originality and strategic thinking these students demonstrated was remarkable,” said Byron Golub, Senior Vice President of Product & Merchandising at Saatva. “Programs like this are about more than career exposure — they’re about helping students realize the value of their ideas and voices.”
“This experience gave students the opportunity to see themselves in professional creative environments and understand what’s possible for their future,” added Bethany Huang, Project Manager at Saatva. “Their presentations reflected real dedication, collaboration, and talent.”
The initiative is part of Saatva’s Professional Dreamer™ Initiative, which focuses on supporting educational access, mentorship, and career development opportunities for the next generation.
